Introduction to the UseLess team
Useless Company is a diverse entity of five women and five men. Although our mindsets are somewhat similar when it comes to climate and environmental values, it is the diversity of our team’s experience that helps us make right decisions.
Read more about us and the background of each co-founder!
Maija Leino, CEO
Maija’s favourite thing in the world is to do seriously important things with amazing people so she feels she is now in a great place with UseLess. Her job is to keep the team focused on things that matter and at the same time provide the best possible environment to work in. She also works closely with UseLess’ product development. Before being an entrepreneur she worked as a researcher building, working in and leading academic projects as well as visiting in the corporate world too, with life cycle assessment being the key thing in her work.
Paavo is a public-spirited community coordinator who works around customer development and communication. Paavo’s background is in sustainability science and he has strong experience on and interest towards innovations and business models developed especially in the field of sustainability, financial services and sharing economy.
Johanna is a product professional with a background in software development and digital marketing. M.Sc. in electrical engineering. Johanna is motivated by big and difficult problems and passionate about creating solutions that are good for people and the environment.
Anna has M.Sc. in Environmental Engineering and she is doing a PhD about sustainability transition from consumer’s perspective. She is interested in calculating the impacts of different anticonsumption actions.
Lotta has background in international human rights law and over 10 years experience working with corporate accountability in the NGO sector in Helsinki, Brussels and London. She takes extra care of the S in the ESG framework of UseLess’ investment solutions. She also enjoys spreading the word about anticonsumption together with the UseLess community and she has aspirations to become director of creative destruction.
Impact investment professional, Arnaud constantly works towards bridging the gap between finance and sustainability. With specialization in renewable energy project financing, credit analysis and development finance in emerging markets, Arnaud gathers experience from international and Nordic investment banks, corporate treasury, development finance institution and Multilateral development bank. Arnaud is developing adapted impact investment solutions for Useless users.
Lassi constantly paves the way for more ambitious sustainability actions. Since 2000, he has been Professor of Environmental Management, both in Aalto University and in Lappeenranta-Lahti University of Technology. During his career, he has advised governments and corporations in almost all continents. He is also a serial institutional entrepreneur with founding roles e.g. in Gaia, Proventia, and LCA-Consulting.
Ville is an assistant professor in circular economy and mobility. His expertise is in environmental sustainability assessment especially using life cycle assessment. His background is in mobility and energy related topics but has also been working with food and consumption related issues. In Useless Ville’s main focus is on emission factors and impact assessment.
Anna received her Phd from building understanding of managing complex systems change towards sustainability, from which she draws insights and knowledge to be applied in various fields, from food system, to mobility and transport. Her current interests are in understanding socio-economic structures that inhibit sustainability transitions and developing new economic models that enable living within the planetary boundaries. In UseLess, Anna brings critical thinking combined with strategic and solution-oriented mindset, especially in regards to sustainable financing and investments.
Maksim is a software professional by day and music artist and videographer by night. Besides solid experience developing and leading the projects serving millions of daily users at EU scale, colleagues and friends describe him as technically excellent engineer, team catalyst who is comfortable in a wide variety of domains.